Video advertising is making its first appearance in 18 September editions of the Entertainment Weekly magazine distributed in Los Angeles and New York.
Technology by Americhip.
Design Brief:
If advertisers are prepared to develop this then why not create an even purer *environmental marketing platform - a content collecting proximity device.
Something like pushed bluetooth/wireless adverts but on a hermetic device; A video-pebble.
When you walk near hot-spots media-rich adverts will automatically be pushed onto the device. You don't care about virii as you cannot store personal data on it. You just skip, delete, replay and send with one touch. All the time it is loading many things you will not want. You don't need to see them. You filter them to categories to view if you want. Just delete and reset to wipe the memory clean.
If you are in the right-place at the right-time you can get special offers, limited editions, bonus tracks, previews etc. And the uploads can even double as digital-ticketing giving preferential treatment to owner etc
Companies spend so much on branded retail environments that perhaps this can give an added-value incentive to go back to particular shops in person or let others load-up and then relay to friends when meeting next time. There could also be differentiation between times of duplication; with these second generation copies proffering different status on the owner to the first-hand collector. A kind of Digital Media 'Tag' with history.
There needs to be a standard to ensure there is a flood of data ready to fill the pebble on every journey. Standards are unlikely to be agreed. So someone needs to go first.... Apple (-Have GPS already)? Google? Nokia?
*environmental - proximity to location can be made a premium
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