Politics as Product Marketing

Credit: Adam Curtis

'As the Design Director for Obama's 2008 campaign, Scott Thomas lead a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to "building an airplane in flight," Scott talks about the creative's need for triage, the crucial role of incremental evolution, and the importance of getting back to the hand and keeping things simple.'
Source: Designing the Obama Campaign Video

Notable Scott Thomas:
The concept of asset bins. i.e. a folder where you store assets that have been created in a particularly style which you can then go back to and find the closest-match for a specific application at a later date.

Always write things down and make notes. However big the project, words will form the plan of attack.