Is Google for clustering?

CASS SUNSTEIN: I think that people are hardwired in two ways: first, they cluster with like-minded people and second they are curious.

If making this distinction between clustering and curious with reference to using search engines how can people find original answers to their questions?

Maybe not by searching in the realm of databases it would appear. Not just yet.
People can synthesise symbols more fluidly and arrange them into coherentl new concepts.

Or can combining unusual search terms reach relevant and original results?
The expected answer would be yes but with a low relevancy percentage so becoming more time consuming than it is worth.

Maybe then it is better to think in isolation and decide on the approach that answer the design brief rather than digging down through low rank and unrelated Google results in the hope of finding something meaningful.

Why does it matter? Well if new solutions are needed for tackling global energy use, for instance, the answers at this point in time will require original thinking, debate and then broadcasting not narrowcasting and 'googling'. Not even with Twitter Search. They won't be found in time.

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