Global Design Principle

"Efficiency, in short, is at the core of every truly wonderful design or system."

Mark Dziersk

The Global Design Principle is a response to human impact on the environment generated design problems and a design-science approach to solving them.

This may be a possible 21st century science-based strategy for use by nation-states, companies and special-interest groups to create radical and successful *products:

Design Brief:
1 Gather all current scientific knowledge about environmental problems.

2 Prioritise the problems in terms of current/future impact and cost/benefit.

3 Select the areas that require solutions in 3 categories; Medium, Long Term and Urgent.

4 Run competitions open to international contributors to quickly discover a wide-range of possible solutions.

5 Display the design brief for each area online in a similar manner to Mechanical Turk without sounding like a 'machine for turkeys'. However the reward will not be financial initially but will be incorporated into the final product perhaps in terms of named-credit or royalty if sold etc.

6 Design process not marketing-driven but the product will be developed, promoted and marketed as long as relevant criteria are met such as:
Does it deserve to enter the market because it significantly reduces or reverses environmental impact compared to similar product.

The Global Design Principle sequence of operation:
Perceived Environmental Priorities X Public Contributions X Scientific Solutions X Design Process X Promotion

The above proposal is in contrast to the typical marketing-lead creative design process that has generally been employed since the 1960's.

* products here refers to the output from the process. The item or items may also be a service or less perceptible than an individual product as usually defined.

Power vacuum (part two)
More critical thinking in design
Poundbury Design Principles