UK high street consumer trend for 2009 is a flight to value:
Replacing the nostalgic vacuum left by the closure of Woolworths, Poundland and similar stores have stepped-in and are doing more than renting the former's retail space to be part of a noticeable change in consumer behaviour.
Rather sensibly the pattern emerging in these times of household prudence is one of 'Conspicuous Saving' in contrast to earlier documented 'Conspicuous Consumption'.
Guardian Newspaper Article
- Swap one pound into products that exceed customer's expectations for that price.
- Given credibility through the 'halo effect' of offering branded products at one pound each
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