Design to Lift the Spirit

As outlined by Peter Miles a guiding principle for developing a classic product may be:
-'To design to lift the spirit'

SHOULD
- Make someone smile/ feel good when nearby.
- Tactile experience is satisfying.
- Fit for purpose.
- Better simply.
- Want to own or use it.
- Love something about the process of making it.
- Start with unprecious scribble and descriptive words
- Create broad range of visual mock-ups quickly.
- Live with each mock-up stage for at least a day before selecting a direction.
- Clearly identify the salient points in each particular design solution.

SHOULD NOT
+ Follow fashion
+ Add cynical elements
+ Assume elements of the item/system do not need consideration

ALSO USEFUL TO EMPLOY A PARAMETRIC CHART OF DESIGN CRITERIA (Weighted +/-)

STYLING LOOP
Idiom/Vernacular/ Philosophy
Postitioning of key components/ Arrangement of elements
Beauty/Lines/Curves (ogee)
Negative Space
Materials/Textures
Detailing
Finesse